Greetings from Indianapolis – soaking up that Midwestern sun and smearing on the balm
Awhile back, I received this email from one of those jerk-off travel websites (read: Travelocity) that try to pawn off “hot” airfare. I’m somewhat amused by their usual pitches: “come lay (sic) on the white sands of Hawaii” or “the music of Nashville will capture your soul.” However, this email from the other week stumped me:
“A few reasons to book your trip to Indianapolis now.”
Off the top of my head, I could come up with about zero, give or take. Curious, I opened the email. Via over-ambitious language and charming adjectives, I was directed to some cheap hotels – essentially crumbling concrete blocks – in the historic downtown and a pitch for visiting the home of “Midwestern bard” John Cougar Mellencamp. My eyelid twitched, purely a coincidental muscle spasm. All of this was hardly intriguing.
First off, the marketing team at Travelocity must be huffing ether and licking toads. You’re gonna have to try a hell of a lot harder to pitch Indianapolis.
Then, without warning, I came across this: an Indianapolis-based unicorn dating service.
Why unicorns instead of girls? Here’s their 10-point argument:
Sold.
3 years ago